A personal favorite
A brief history of the Iso Grifo, narrated by Adam Bolcs, a Hungarian Director of a Communication Agency, and Federico Bonomelli, an Italian entrepreneur.
The Iso Grifo is their personal favorite.
Iso Rivolta is an Italian pioneering automotive brand of the 50s and 60s. It was a family business led by Renzo Rivolta, who, in the late 40s, decided to transform his firm from producing fridges to motorcycles.
Rivolta was right; during the 50s, Italian motorcycles production had a boom, led by Piaggio’s Vespa, Innocenti’s Lambretta and Iso Moto.
He then changed his business to automobiles. From city cars, like the “Bubble Car” Isetta, to luxury sport cars with American V8 engines. The most famous model is the Iso Grifo, a gorgeous turing car designed by Giorgetto Giugiaro and Giotto Bizzarrini at Bertone. When Renzo died, the company went to his son, Piero Rivolta.
Iso Rivolta closed in 1974, due to the oil crisis, on one side, and its artisanal approach to production, on the other; the cars were too expensive and the production model was not sustainable anymore against the streamlined productions.
An Italian Garage is an independent Italian production studio, specialized in automotive videos.
“The Iso Rivolta Chronicles” will be the first of a series of single-topic seasons that will be published on a yearly basis. The poster is illustrated by Elisa Vendramin with the graphic design by Christian Babuin. The photographies are by Alessandro Venier.
In the 1950s Iso Rivolta, with its Isomoto and Isoscooter, became the third Italian motorcycles manufacturer, following Piaggio with its Vespa and Innocenti with Lambretta.
Other models were the Iso GT, the Iso Sport and the Iso 200, defined as one of the most beautiful bikes of that time. But Iso Rivolta would soon focus on luxury sports cars. In ’62, the production of motorbike ended.
The second episode of “The Iso Rivolta Chronicles” tells the story of the origin and ending of the Iso motorcycles, through the narration of the Iso Millennium committee members.
The GT300 is one of the great Italian Gran Turismo cars of the 60s. When Roberto Negri bought it, Iso had already closed and the car couldn’t even receive proper service, so it wasn’t worth much, but not to Roberto, who took it upon himself to keep Iso’s heritage alive.
The A3C is the mother of the Bizzarrini 5300 GT Strada. Created to compete in races, the project was soon abandoned by Iso Rivolta to concentrate on luxury vehicles for the road. Bizzarrini, instead, decide to start his own firm and keep producing the car, changing its name to the one we know today.
Although only 2 original vehicles still exist, Iso Restoration was granted a license to produce 10 more A3Cs with the spare parts that were left in Iso Rivolta’s warehouse.
The Lele is the last GT produced by Iso Rivolta. With a brand new style, looking at the 70s, and a new powerful Cleveland engine, the car was to substitute the classic GT300. However, the oil crisis and the political turbulence forced the brand to close in 1974, with only 285 Lele produced.
In the late 80s, Piero Rivolta thought the time was right to introduce the brand back into the market with a new GT. Designed by Gandini and engineered by Dallara, the prototype was presented to the press in 1991 and it was meant to be produced in a limited series starting from 1994.
Unfortunately, the enterprise stopped and the car hasn’t seen the light until 2010, when Mako Shark decided to produce it.